Michelle Liu

USC Games Media

Director | Team of 30+ | Aug 2019 - Oct 2020

USC Games Media is a faculty and student-run organization within the Interactive Media & Games Division of the USC School of Cinematic Arts. As the Director, I guided the program's overall vision and brand image through content creation, industry involvement, and community engagement.

Responsibilities:

  • Recruited and managed a team of 30+ student workers across 5 departments: writing, film, video production, graphic design, and social media
  • Owned the workflow and production of weekly creative content covering students, esports, and industry events
  • Supported multiple writing and video projects in various stages of production simultaneously, while communicating progress to department leads and faculty advisors
  • Led weekly staff and monthly team meetings to track progress and brainstorm content ideas
  • expo


    USC Games Expo 2020

    Student Producer | Apr 2020 - May 2020

    As the world's largest single-school games showcase, USC Games Expo provides students, alumni, and faculty the opportunity to showcase their unique projects. USC Games Expo 2020 not only featured innovative endeavors into console and PC gaming, but also VR and tabletop gaming.

    8 hour stream featuring 100+ games | 5000 max viewers, 1200 avg viewers | Front page of Twitch : D

    Check out the recap video!

    Responsibilities:

  • Collaborated with faculty, students, external partners, and the Esports Union to organize and facilitate the first-ever virtual USC Games Expo
  • Created and implemented a marketing strategy to ensure all trailers, demos, and promotional materials were released in a timely and effective manner
  • Handled late deliverables and communicated with exhibitors to resolve problems and procure missing assets
  • expo2020